Google Display ad management
Reach people
interested in
what you offer.
DMA DIGITAL plans and manages Google Display ads. Show visual ads on websites and apps to people interested in your products, services or related topics. You can also reach your website visitors again.
A visual offer for someone with a relevant interest.
Example article website
An illustrative banner on a fictional website. Ads can also appear in apps.
Reach people interested in similar products or considering a purchase.
Show a visual offer in different places online.
Remind website visitors about your offer.
Two ways to reach an audience
Reach interested people. Remind past visitors.
One person may be interested in a product category without knowing your business. Another has already viewed your offer. These situations need different ads.
Reach people with a related interest.
We use interests people have shown online, such as researching products or considering a purchase. A chair range may be relevant to people exploring workspace ideas.
Remind people about what they viewed.
Someone has viewed your chair models but is still comparing options. A reminder can help them return to the choice. This needs an available visitor audience and suitable tracking.
Choose the task
Who should see which message?
Choose a situation to compare the ad's purpose. The visual offer can appear on a website or in an app.
Exploring ideas for a workspace.
This person is researching office furniture and related topics. They may never have visited your site. The ad introduces a relevant offer.
Ads can be shown based on interest in a product or a possible purchase. The person does not need to be searching at the moment the ad appears.
Already viewed your chair models.
This person has visited your site but has not decided yet. The ad reminds them about the specific offer and helps them return.
This audience is based on a previous visit to your website. It needs an available audience, tracking and the appropriate conditions for using the data.
See how we plan and manage Display campaigns around the audience and your business goal.
View Google Display ad servicesVisibility with care
Keep visibility under control.
A cheap click alone does not show whether an ad reached a suitable person or helped your business goal.
- 01
Where does the ad appear?
We review placements and their relevance. The context matters alongside the number of times an ad is shown.
- 02
How often do people see it?
We review frequency so your offer stays visible without being repeated without a clear purpose.
- 03
What happens after the click?
People should reach a relevant page. We assess results alongside visits to the offer and the important actions you choose.
The DMA DIGITAL approach
More than placing a banner.
Campaign work includes reviewing audiences, messages, placements and results. We start with Display's role in your wider advertising plan.
View Google Display ad servicesPlan and ad content
We agree on the awareness or visitor re-engagement goal. We review images and copy, then agree on any preparation needed.
Campaign setup and measurement planning
We set up campaigns and audiences, plan measurement and assess existing tracking. We prepare requirements for your technical team.
Monitoring and reporting
We review placements, frequency and results. Reports explain what the data supports and what to try next.
Before you start
Does Display fit your advertising plan?
This channel can build awareness and remind people about your offer. Define its purpose before investing the budget.
A good starting point
- You have a clear offer and ad content suitable for banners.
- You want to reach new people or continue an existing interest.
- You can define how you will assess the campaign's results.
Check these first
- Without previous visitors, opportunities to reach them again will be limited.
- If you need immediate enquiries for a specific need, assess Display's role alongside other channels.
- If the offer is hard to find on the destination page, improve that next step first.
Before the next step
Any questions?
What ad content will we need?
Images that represent the offer, short copy and a destination page. We review what you have and agree on anything that needs adding or adapting.
How will you assess results?
By the campaign's purpose. We consider visibility and audience reach alongside later actions. An ad impression alone does not prove that the ad caused a sale.
How is this different from Google Search ads?
A Search ad appears in response to a query. A Display ad can appear alongside online content even when the person is not searching for that service.
Your next step
Keep your offer in people's minds.
Explore Google Display ad services and how they could fit your business goal.