Data visualization for business decisions
Your key results.
One clear report.
DMA DIGITAL builds clear data reports. We help you bring existing data together, compare results and answer important business questions faster.
Start with the question you need to answer.
What is your budget delivering?
Total spend, enquiries and calculated cost per enquiry in one view.
Illustrative report with made-up data. These are not client results.
The data you need, in one place.
Know what is being compared and for which period.
A report built around a specific question.
From data sources to answers
Less time combining reports. More clarity.
Compare separate sources with a combined report. Both views contain the same known data. The presentation changes; the campaign results stay the same.
Illustrative, made-up data for the same reporting period.
Advertising report
Campaign A
Spend: €300
Clicks: 600
Campaign B
Spend: €300
Clicks: 300
Enquiries report
Campaign A
Enquiries: 6
Campaign B
Enquiries: 15
All the data is available. But you still need to combine it yourself to compare the cost per enquiry.
The same data. One clear comparison.
| Measure | Campaign A | Campaign B |
|---|---|---|
| Spend | €300 | €300 |
| Clicks | 600 | 300 |
| Enquiries | 6 | 15 |
| Cost per enquiry | €50 | €20 |
If enquiry quality is comparable, campaign B has a lower cost per enquiry in this example. The report makes this easier to see; it does not create new results.
A report with a clear purpose
A question. The data. A useful report.
A good-looking chart needs to answer a question. We build reports to help you understand the situation and decide what to do next.
- 01
Define the question
For example: which campaigns bring suitable enquiries, and at what cost? That determines the measures you need.
- 02
Align the data
We check the sources, reporting periods and definitions so the figures can be compared fairly.
- 03
Make the answer easy to find
The most important information is easy to spot. Supporting detail helps explain differences without crowding the main view.
Explore our data visualization services and how we build reports.
View data visualization servicesUseful in everyday work
A report your team can keep using.
We agree on what the data means, who needs access and how the report will be used.
Clear definitions.
Your team knows what each measure includes and leaves out. Shared definitions help people draw consistent conclusions from the same data.
Know how current the data is.
You can see when the data updates and which period it covers. Update frequency depends on the sources and their connections.
Help your team use the report.
At handover, we explain the report and how to compare the figures. We also agree on access and ongoing maintenance.
Before you start
Have the data, but still need to find answers manually?
Visualization makes existing information easier to use. It cannot create data that has never been recorded.
A good starting point
- You regularly combine information from several sources.
- You can name the questions the report should answer.
- You have access to the data and someone who can explain the measures.
Check these first
- If an important action is not tracked, its data needs to be collected first.
- Different definitions or reporting periods need to be aligned before comparing results.
- Data-quality gaps need to be fixed or clearly noted in the report.
The DMA DIGITAL approach
From your question to a report your team uses.
Four steps help us agree on both the content and the way your team will use the report.
View data visualization services01 · Needs and data sources
We identify the users, key questions, data sources and access needed, then check what the data can show.
02 · Report outline
We agree on the measures, their order and the comparisons you need. We check that the outline answers your original questions.
03 · Build and check
We connect the agreed sources and build the report. We check calculations, figures and data updates.
04 · Handover and use
We explain the report to your team, set up access and agree on maintenance or future additions.
Before the next step
Any questions?
Can you combine several data sources?
We check the systems, access and data structure first. Before starting, we confirm which sources can be connected and what adjustments are needed.
Will the data always be live?
Update frequency depends on each source and connection. We agree on how current the data needs to be and make its freshness clear in the report.
What if some data is missing?
We identify the gap and check whether it can be fixed. A report cannot recover past events that were never recorded. Sometimes data collection needs to be set up first.
Your next step
Find the answer you need.
Explore our data visualization services and how we can build a useful report for your team.