Google Search
People can discover your app while searching for a related solution or use.
Google App campaign management
Attract app users
across Google channels.
DMA DIGITAL plans and manages Google App campaigns. Promote your mobile app on Google Search, YouTube, Google Play and Display websites and apps. Attract new users and encourage registrations or in-app purchases.
One app. More ways to discover it.
Example Android learning appOne small step.
One small step.
A new skill.
Short lessons for everyday learning.
Your next lesson
Keep learning at a time that suits you.
1Choose a learning topic
2Complete the first task
Example goal: start using the app.
An illustrative Android app. It cannot be installed and contains no active app controls.
A wide potential audience
Introduce your app to more potential users.
Several Google channels
Reach people in search, video, the app store and other settings.
Valuable actions
For example, an in-app registration, purchase or subscription.
Where people can discover your app
Where people search, watch and discover.
Several Google channels help introduce your app to a wider audience.
YouTube
Video can show the app's benefit and give people a reason to try it.
Google Play
An opportunity to show an Android app in the app store.
Display Network
Reach people on different websites and inside other apps.
Install → start using → register or buy.
We choose an action that matters to your app and track what happens after installation.
Placements depend on the app and campaign type. Discover can be another setting. This example shows an Android app.
Explore app advertising services and ways to attract new users.
View Google App ad servicesThe user's journey
What happens after installation?
A download is one step. Your business also needs to know whether people start using the app and return to it.
- 01
Install
The person understands the benefit and downloads the app. The store description and images should match the ad's promise.
- 02
Start using
The first experience helps people find the feature they need. A complicated start can prevent an important action.
- 03
Take a valuable action
A registration, purchase or subscription can help assess the value of the users you attract. We choose an action that fits your business model.
Choose the action that matters
Which result matters to your app?
That depends on the app's purpose and business model. Compare three examples.
Illustrative situation · Registration
Someone creates an account in the learning app.
If an account is needed to start learning, registration can be a useful step. Tracking should distinguish a completed registration from one that was only started.
Track: completed registration. Lesson use can be assessed next.
Illustrative situation · Purchase
Someone buys an individual lesson.
If people can buy content in the app, the completed transaction and its value may matter. Viewing the checkout screen does not mean a purchase happened.
Track: the completed purchase and relevant transaction data.
Illustrative situation · Subscription
Someone starts an ongoing learning subscription.
For a subscription business, define the goal: starting a trial or becoming a paying subscriber. These should not be treated as the same measure.
Track: the agreed subscription action, separately from a trial.
Campaign foundations
Assets, goals and measurement.
Google App campaigns automatically combine and deliver ad content. They need a clear foundation to work from.
- 01
Assets for different settings
Copy, images or video explain the app's benefit. The campaign uses them across Google channels, with the system adjusting combinations and delivery.
- 02
An agreed goal
We choose the action to aim for. Installs do not tell you how many people are active or paying users.
- 03
Correct tracking
We check that important in-app actions reach the right systems and are recorded as intended.
The DMA DIGITAL approach
Manage campaigns around user value.
We start with the app's offer and available data. That helps us choose a goal that can be assessed.
View Google App ad servicesPlanning and content review
We clarify the app's benefits, goal and available ad content, then agree on a starting plan.
Action tracking and campaign setup
We define agreed actions and measurement requirements, and create campaigns. Your technical team implements tracking; we coordinate and validate the agreed result.
Management and reporting
We assess new users and what they do after installation. Reports explain progress towards the goal and the next improvements.
Before you start
Is your app ready to attract new users?
A clear store listing and a way to measure what users do next provide a useful foundation.
A good starting point
- Your app is published and its store listing is ready.
- You can provide access to the accounts and app data needed.
- You can define and measure the chosen in-app action.
Check these first
- If you only see downloads, set up further tracking before judging user quality.
- If the first step is confusing, review the app experience.
- If new ad content or technical changes are needed, agree on who will provide them.
Before the next step
Any questions?
What data will you need?
App information, access to campaign and tracking systems, and a clear description of important actions. We confirm the exact list after reviewing your setup.
Is it enough to measure installs?
Installs show how many people download the app. To understand their ongoing value, also track use, registrations, purchases or another agreed action.
What ad content should we provide?
Copy and images that explain the app's benefit, plus video if planned. We review existing content and separately agree on any preparation needed.
Your next step
Plan beyond the install.
Explore Google App ad services and ways to work together.
View Google App ad servicesOpens the DMA DIGITAL service page with details about working together.