Instagram ad setup and management
Show your offer
with Instagram ads.
DMA DIGITAL plans and manages Instagram ads. Use images, video and multi-image ads to reach different people. Build awareness, attract customers and encourage sales.
A visual offer with a clear benefit.
An illustrative example with a fictional offer.
Introduce your brand and products to people who do not know you yet.
Give a suitable audience a reason to explore your offer.
Help interested people take the next step.
Who should see your offer?
One offer. Different audiences.
An image highlights the product. Video shows how it is used. A carousel combines several images to explain or compare the offer. We adapt the message to what people already know.
People who do not know you yet.
Show what you offer and how it helps. Give people a reason to explore your business for the first time.
People who have shown interest.
Remind them of what they viewed and help them choose. Reaching them again needs an available audience and suitable tracking.
Existing customers.
Show a relevant new product or addition. Give customers a reason to return.
Explore our Instagram ad services and ways to work with DMA DIGITAL.
View Instagram ad servicesDifferent visual formats
Image, video or carousel.
Choose an example to see how the same offer can work in different formats.
A more comfortable place to work.
Office chairs for home and office.
Image: one product, one clear benefit.
An image helps people notice the offer quickly. Short copy explains who it is for and what to explore next.
A place for your working day.
Show how the chair fits into a desk setup.
Video: show the product in use.
This frame shows the product in a working setting. A video could demonstrate how to adjust and use it. This is a static example, not a playable video.
Carousel: several sides of the offer.
Several images can highlight features, show different models or explain use step by step. Each image has a clear purpose.
Illustrative format examples. We adapt ad content to Feed, Stories or Reels to suit the available placements.
How results take shape
From the ad to the next step.
We first agree on your goal. Awareness, enquiries and purchases need the right message and a suitable way to measure success.
- 01
Audience
We choose who the offer could help and whether those people already know your brand. That shapes the message.
- 02
A relevant offer
The ad makes the benefit clear. After clicking, people reach the related product or service.
- 03
An enquiry or purchase
If the goal is customers, we track these actions and assess their quality. Reactions to content help us understand interest, but do not replace sales results.
Before you start
Is your offer ready to advertise?
A clear benefit and an obvious next step give an interested person a good starting point.
A good starting point
- You can explain what you offer and who it helps in simple terms.
- You have usable images or video, or a plan to create them.
- There is a clear next step and a way to measure the result you want.
Check these first
- If the offer is unclear, its benefit and terms need to be clarified.
- If the goal is enquiries or sales but you only see clicks, tracking needs attention.
- If enquiries go unanswered, the follow-up process needs to be improved.
The DMA DIGITAL approach
From audience planning to reviewing results.
We agree on the ad's goal, ad content and scope of work. Filming and other content-production work are agreed separately.
View Instagram ad servicesAudience and content planning
We define the goal, plan audiences and review images, video or carousel content.
Campaign setup and management
We set up campaigns, compare messages and ad content, review results and make informed changes.
Tracking and reporting
We plan meaningful actions and assess existing measurement. We prepare requirements for your technical team and explain the results.
Before the next step
Any questions?
Which format should we choose?
It depends on the offer and goal. An image can highlight a benefit, video can show how something works, and a carousel can show several features or products. We assess the choice using campaign results.
Can ads work if people do not know us yet?
Yes. A campaign can introduce new people to your brand and offer. First, they need to understand the benefit. Reaching previous visitors or customers again is a separate task with its own requirements.
Can we use our existing ad content?
Yes, if they explain the offer clearly and suit the placements. We review your content and separately agree on any additions, filming or editing needed.
Your next step
Show your offer. Give people a reason to act.
Explore our Instagram ad services, scope of work and ways to work with DMA DIGITAL.